Why it’s WOW
- One rich lathering, sulfate-free, residue-free formula for all hair types
- Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
- Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss
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